Google Marketing Platform
Google
Search Ads 360
Fast, high-quality insights from real people in your target audience
A key part of your ad tech stack, Search Ads 360 combines up-to-the-minute data from your campaigns across multiple engines and media channels
Google Surveys 360 gives you direct access to industry and consumer insights that matter specifically to your business. Move past costly and lengthy traditional market research with the leading online voice-of-customer solution from Google.
Ensure all campaigns are updated and optimized across all search engines
How does your online journey measure up? What is the timeframe between browsing and buying? Who is in the market for your product or solution? Google Surveys 360 taps directly into your target audience, gaining data-driven insights into key business questions.
Efficiently and effectively ensure that your paid search initiatives are always up to date and consistently implemented across the paid search market
Manage dynamic advertising features for personalized, dynamic remarketing, manage shared paid search budgets and pacing, and apply AI-powered bid strategies tailored to your various paid search campaigns, and the business objectives they support.
Single Interface
Integrations
Easy-to-Use
Single Interface
Options span three solution tiers ranging from standard Google Surveys to Google Surveys 360 with dedicated and expert support
- Pay as you go: Run one-off surveys through our Surveys 360 instance at cost with a service fee to assist with submission of your survey and compilation of results.
- Try before you buy: Sign on for a single, turnkey survey for $5k. As a certified Surveys 360 Partner, we will conduct the survey on your behalf, compile results and deliver the report complete with recommendations for next steps.
Integrations
With real people responding to your carefully crafted questions as they browse the internet, you can transform insights into experience with speed
- Reach highly specific audiences with advanced features
- Use screening questions to get qualified responses
- Besides conventional text formats, leverage audio and video formats to ask your questions the right way
- Gain insights into which advertising creative concept carries the biggest impact, or which product to invest in with consumers to optimize your campaigns in real-time
- Target remarketing lists to target only respondents that have seen your ads or visited your site (some restrictions apply)
- Instant, easy-to-digest graphs and charts help you make sense of the data so you can make better business decisions right away
Easy-to-Use
Traditional market research can take months, and that’s too long. Google Surveys get results quickly and easily
- With an easy-to-use survey creator and simple sharing features, everyone at your organization can use surveys to understand your customers better.
- Once approved and running, your survey starts to collect responses right away – review responses immediately
- Review results in the tool or export them for greater flexibility
Efficient, effective SEM
Using the Search Ads 360 bid management platform means that we’re able to deploy a robust, weighted bid management strategy that more effectively aligns with our goals while enabling us to confidently scale acquisition performance in a way that exceeds business expectations.
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